Pinterest is a fantastic tool for fundraisers
Learn how to use it to research and support your group
Pinterest is a totally free social media site used by many millions of people around the world to collect interesting pictures they either find on the web or upload from their own computers.
Users collect any picture they take a fancy to and "pin it" electronically to their Pinterest boards. Users build up a number of boards containing their pictures all with a little caption and link back to the original source. Most users build boards relating to a particular subject or particular interest. These can be about anything they find interesting, typical examples are:
You name it - you can usually find it on a board on Pinterest.
Most users have about a dozen or so boards but some people end up building over a hundred containing thousands of pins.
You can also search for images on Pinterest itself and pin good images from other peoples boards on to your own. There is also a follow feature. For instance if you discover a pinner who has boards you like you can follow them and be alerted when they pin something new.
Is it difficult?
It is the easiest of all the social media. If you can type a search and click a mouse you are good to go!
All sorts of businesses are increasingly using Pinterest as part of their marketing. On many of their websites they make it very easy to pin their images. Fashion company TopShop even have instore advertising about the most pinned item of the week. Many companies also have their own Pinterest boards containing pictures of their products, but also the things that inspire them or the lifestyles that they claim to be part of.
You can see that for a business having images of their products with links back to the company website being shared around the web is fantastic. No wonder they are so keen. One future for Pinterest will probably be direct links from pinned images to a sales page
Its very easy to set up a Pinterest account and all charity groups should think of doing so. Unlike much other social media Pinterest really doesn't take up much time.
Pinterest works well for charities in a number of ways:
I'm sure you can tell that here at Better Fundraising Ideas we are great fans of Pinterest. We first got interested (should that be "Pinterested") when we started noticing how many images from our site were being pinned by other people and how that was sending us a lot of web traffic.
We jumped right in set up an account and produced our first boards. We now have many different boards and have found it to be a great way of sharing ideas and promoting our site.
Pinterest is also really great for research. We find a lot of inspiration for new fundraising ideas simply by happily trawling around charity boards and often business boards. There is always someone trying something you never thought about. Our page about Angel Festivals is a good example. It came about after we came across a couple of pictures of fancy dress angels on Pinterest and it set us thinking.
Pinterest is a really easy win and lots of fun
Check out our Pinterest boards below. And then why not see what you can do?
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